Even though a good plan comes out from different service provider, I am not keen in switching over again n again, since I purchased my first mobile, i have changed several handsets but my number and service provider is still the same!
Chris Parandian
· 2 years ago
Carriers have an ETF to get some ROI on the consumer (cost per gross add) and the carrier subsidizes the cost of the handset. With the iPhone, its hard to argue that at $600 a pop with a substantial service plan (you are going to want the full functionality of the device) and you can't take the phone to another carrier -- that the ETF is necessary... On that note, you will see the biz model evolve over time. If folks are willing to pay over $500 on a phone - no longer a need for the ETF (VZ already prorates).
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Best, Chris
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