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Google on “Open”: Myopic Self-Focus
Simply print out all your blog posts and mail yourself a copy, perhaps sell a few for a penny to friends.
It's a print version. There's circulation. Technically would fit the description of a print publication, yes?
It's silly, but it highlights the ambiguity and loopholes you can drive trucks through on this set of guidelines.
"Congress shall make no law...abridging the freedom of speech..." How far we've come. Policymakers append a compelling or substantial state interest to the questioned speech, then "narrowly tailor" a speech rule, and the 1st Amendment's clear limitation gets read out of the Constitution. I know, this game has been going on for some time. That doesn't make it right.
Wonder where our buddies at the "Free Press" are on this?
As the FTC excludes a publication such as Lucky Magazine or Glamour who have beauty section that feature and recommend products with no written disclosure that they received these items gratis. Most consumers are very educated and they are going to search and read many reviews on a particular product before they purchase, not just Janet's. And if Janet is smart and appreciates her readership she will be truthful and honest with her blog followers or risk losing her audience down the road.
The majority of blog readers are not stupid and if they see too many "glowing" reviews and a lot of advertising on your website they will figure out that you are being compensated. The 3 or 4 you find with good reviews, you are bound to find some that will tell you otherwise. There is balance out here in the cyberspace, it does work itself out without the need for 81 pages of burdensome regulations from the FTC and you better believe somebody is pulling that regulation apart as we speak and working on the loop-holes!