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Trademarks as Symbolic Links

Started by TLF · 10 months ago

As I said in my last post, Lindberg uses a number of computer metaphors to explain legal concepts. Here’s one I thought was particularly clever:
The shortcut in Figure 5-1 [a screenshot of the Firefox shortcut on a Windows desktop] is not the Firefox web browser itself. Rather% ... Continue reading »

2 comments

  • NO LOGO
  • That is the way that it should be. It's unfortunate that trademarks often don't tell us which companies are actually profiting from the product. Companies also frequently change the product being bought, or market the same product under separate trademarks. I think the most accurate portrayal of trademarks is really an investment of advertising into a logo and jingle. The positive associations of the audience seem to be more enduring than the production, the owners, or the product itself.

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