DISQUS

Technology Liberation Front: Trademarks as Symbolic Links

  • JWF · 1 year ago
    NO LOGO
  • Sarah Davies · 1 year ago
    That is the way that it should be. It's unfortunate that trademarks often don't tell us which companies are actually profiting from the product. Companies also frequently change the product being bought, or market the same product under separate trademarks. I think the most accurate portrayal of trademarks is really an investment of advertising into a logo and jingle. The positive associations of the audience seem to be more enduring than the production, the owners, or the product itself.