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I keep hearing this line, and it always rings hollow. We're talking broadcast TV here, not cable. I feel the same way about radio: they're both a pervasive presence, and to shoot back with "well don't watch it" is lazy and dishonest. Besides, not only was this primetime, it was a FOOTBALL game! I think the SuperBowl halftime show is a better example (I didn't think the MNF clip was bad at all), but in either case, viewers didn't even have the option to "decide with their remote controls." Viewers ostensibly DID decide with their remote controls to watch a sporting event, not an exhibition, and were still "treated" to the displays anyway. If viewers want to vote with their remote controls, they should be allowed to: on cable, where there has to be a conscious decision to invite it into your home. Ditto satellite radio. But unless you remove the tv from your home, or the radio from your car, then broadcasts over the airwaves are going to be pervasive, and should be subject to some sort of regulation.