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In the first place, it didn't show what your title says it showed. It showed steady growth in broadband adoption except among lowest-income households, those where people probably don't own computers.
The alleged decline from 28% to 25% is within the study's margin of error, according to the study.
Prices for broadband aren't declining sharply because a third of users are opting for a higher-priced premium option. The cost of basic broadband is down substantially.
15% of broadband use is by means other than DSL and cable, so the old duopoly saw is pretty well bogus as well.
And the biggest reason why the non-broadband users haven't gone to higher speed isn't lack of options or price concerns, it's lack of interest.
I read the report as showing, in the numbers, that broadband in America is pretty healthy, as annoying as that may be to market-haters.