Technology Liberation Front - Latest Comments in Search Advertising Dropped 8% in 2008: Why Users Should Care

Re: Search Advertising Dropped 8% in 2008: Why Users Should Care

Jim Harper — Mon, 23 Feb 2009 20:53:05 -0000

Of course, advertising isn't the only source of money, and money isn't the only incentive behind creativity and innovation. For example, here's a Web site that produces a tremendous amount of interesting content though it generates almost no money from its meager advertising program.

Re: Search Advertising Dropped 8% in 2008: Why Users Should Care

eee_eff — Thu, 22 Jan 2009 00:40:23 -0000

Berin:

Advertising is probably down across all media. (Yes this really is the Great Depression 2.0)

So, I expect that newspaper revenue was down more than online, and that TV and radio spending will also see near double digit drops, although radio will (probably) bounce back next year.

Re: Search Advertising Dropped 8% in 2008: Why Users Should Care

dimitris — Mon, 19 Jan 2009 18:19:39 -0000

If ad services have in fact consumed far more than their optimal "allocation" of capital, then a sustained drop in online advertising revenue should result in some beneficial reallocation of that capital to more worthy ends.

I mean we do believe in the invisible hand, don't we?