DISQUS

dimitris · 11 months ago

If ad services have in fact consumed far more than their optimal "allocation" of capital, then a sustained drop in online advertising revenue should result in some beneficial reallocation of that capital to more worthy ends.

I mean we do believe in the invisible hand, don't we?
MikeRT · 11 months ago

Another possibility is that we will end up with more tolerance for paid web services. That wouldn't be a bad thing either for innovation.
eee_eff · 11 months ago

Berin:

Advertising is probably down across all media. (Yes this really is the Great Depression 2.0)

So, I expect that newspaper revenue was down more than online, and that TV and radio spending will also see near double digit drops, although radio will (probably) bounce back next year.
Jim Harper · 10 months ago

Of course, advertising isn't the only source of money, and money isn't the only incentive behind creativity and innovation. For example, here's a Web site that produces a tremendous amount of interesting content though it generates almost no money from its meager advertising program.