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Facebook Privacy Controls Change & EPIC’s FTC Complaint
You're comparing two separate things. The portal is what the VP gets to interact with, the RSS is the data stream for the content. It's like trying to show off gas to a car buyer and get them impressed with your product. To the VP, the novelty of the RSS is when you tell them in passing that in that format the content can be used by a myriad number of company assets and customers without modification---more bang for the corporate buck.