I've actually been working with mobile media startups on and off for almost 4 years in the US, and as far as I can still tell, the core demographic for the services are those who can afford to drive themselves to work.
If they're driving (commuting), they ain't watching mobile TV.
The countries with higher adoption rates largely do not have the "drive yourself" culture we have in the US, and of course the biggest markets are those with well-established public transit used by large percentages of the population.
In the US, the folks using public transit aren't the ones buying 3G phones, for the most part.
My point is, I think we have a long cultural way to go in the US before this becomes ubiquitous here.
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I've actually been working with mobile media startups on and off for almost 4 years in the US, and as far as I can still tell, the core demographic for the services are those who can afford to drive themselves to work.
If they're driving (commuting), they ain't watching mobile TV.
The countries with higher adoption rates largely do not have the "drive yourself" culture we have in the US, and of course the biggest markets are those with well-established public transit used by large percentages of the population.
In the US, the folks using public transit aren't the ones buying 3G phones, for the most part.
My point is, I think we have a long cultural way to go in the US before this becomes ubiquitous here.