DISQUS

DB · 1 year ago

Another important point that I see here:

The NY law enshrines the pay-per-click advertisement model as the established, final, and perfect system for online advertising. Once it is defined and settled as a matter of law that this is how online advertising should be defined, it excludes all other (potentially superior) models.

What about the new Microsoft Live Search CashBack model? If this program proves successful, advertisers will prefer to pay based on the effectiveness of the advertisement (whether the customer actually makes a purchase) vs. pay-per-click. Based on this New York law, would sites that advertise using Microsoft's display ad platform be liable for sales tax, while those using Google/Doubleclick's would not?
Rick · 1 year ago

There have been some new developments in this on going issue. NY state may be backing down according to this new Seeking Alpha article:

http://seekingalpha.com/article/86766-amazon-ov...
Marcus · 9 months ago

I can only imagine what Overstock is going to have to do to prove they are not soliciting business in NY. One can only assume that there business is coming from all over the country, NY included. In the end the NY legislature is hurting their own small businesses with this move and spending the taxpayers money to boot.