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The Ugliness of Privacy Notices
Two questions:
1. From the newspaper circulation chart, it seems that there was an inflection point in the number of daily newspapers around 1980. The circulation drop off started a little later (about 1991). Those dates both seem a little earlier to be ascribed to the growth of the internet--so to what to you ascribes those drop-offs?
2. I wonder if you have an opinion on the newspapers as not for profit phenomena/trend I'd remarked upon earlier in several posts. That phenomena would address almost all of your concerns, as follows:
* loss of protected markets or “protected scarcity” = there’s just no guaranteed audience anymore
Interesting effect here: this will result in non-profit newspapers being be judged qualitatively, not quantitatively. Patrons/those who manage the foundations will be empowered, but the connectivity of the newspapers will equal their relevance, so that qualitative judgment can not happen in a vacuum
* rapid technological change = the way media is created and transmitted has been completely transformed
These not for profits will not have any problem with these--a web presence will be to their benefit, to reduce costs.
* massive inflow of new competitors / platforms = no way to stop the deluge of new voices, including user-generated contentPlatforms are not a problem-perhaps the deluge/information overload is, but as a not for profit, with ostensibly public spirited goals, these entities should be able to make connections.
* loss of consumer confidence and allegiance = people have plenty of other places to turn their attention
Branding of non-profits, intelligently done, can overcome this.
* loss of advertiser confidence and allegiance = advertisers have plenty of other places to promote their goods and services (including direct-to-consumer appeals and ‘word-of-mouth’ marketing efforts)
This process is good for not for profits--it increases the burdens on their competitors as they lose market share
* loss of investor confidence and allegiance = shareholders have lots of other places to invest their capital today Those who donate to non-profit newspapers will be seen a public spirited philanthropists, and the less strings they attach the more public spirited they will seem; the non-profits will encourage this by maintaining transparency of their operations, including fund raising. The transparency meme will defang non-public spirited special interest groups.
Cheers!
e_f
http://www.nytimes.com/aponline/business/AP-Ear...