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latest FTC “secret shopper” survey shows improving ratings enforcement

Started by TLF · 10 months ago

Since 2000, the Federal Trade Commission (FTC) has surveyed the marketing and advertising practices of major media sectors (movies, music and video games) in a report entitled Marketing Violent Entertainment to Children. (The reports can be found here). According to the agency, the ... Continue reading »

4 comments

  • Seth Cooper

    1 year ago

    This report is encouraging. Also, those are excellent points about how reports like this one come up a bit short in providing a full picture of things. I too hope others will look more favorably on the self-regulation we are seeing with video gaming.
    reply
  • Ryan Radia

    1 year ago

    As I've said before, buying a game is harder than buying alcohol, which is absurd considering 1) alcohol age is mandatory, not voluntary and 2) alcohol consumption by kids actually might pose some conceivable risk to society unlike the playing video games. About the only way to buy a game without getting carded is to find a small, mom-and-pop game store, but even those are starting to card.
    reply
  • Jessica

    5 months ago

    A great point is made here. If a mystery shop program is in use, it should use a scenario that is truly happening. If the scenario is not legitimate, the results will follow suit. This is an interesting topic, and the initial results bring something to certainly think about.
    reply
  • secret shopper

    5 months ago

    In response to the comment made in the last sentence, I agree wholeheartedly. Private rating and enforcement efforts far surpass what we would see with government regulatory efforts. It is good to hear that the FTC's program continues to show progress. Good news for consumers and producers alike!
    reply

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