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The Ugliness of Privacy Notices
The reality is that the content producers are attempting to expand their control over a product by depriving the consumer of uses that they have historically possessed.
For example if I buy a book I can read it anytime and anywhere that I want. Technology has "liberated" the content producers to impose unilateral restrictions on content. For example, the use of region encoding for DVDs, or the use of DRM so that music played on a Zune will not play on an iPod.
Companies have an entitlement to segment the market through price. This can come in the form of hardback versus paperback, a DVD of just the movie itself or a 5 Disc DVD collectors edition. Content producers do not have a right to restrict a consumers rights under the auspices of "granting" something that can't be given. The consumer has an intrinsic right to use the content. Including "use" under first sale
is not an expansion of copyright.
Now, I should argue why I believe that the contracts generated by a decrease in the restrictions of copyright law would not trickle-down to ordinary consumers. First off, the example of there being a click-wrap license every time a CD is inserted is rather silly. Since the possessor of a CD already has the right to play it, a license to play it is not needed. As such, any contract which purports to grant this right in exchange for certain provisions would actually be granting nothing. A contract which takes rights away from one party and gives them nothing in return is too one-sided to be legally enforceable.
An ordinary sale of a physical good is not something which media companies are going to be able to easily impose a contract onto. Doing so would require that sellers only sell to customers who agree to certain contracts, and this is something that retailers would not agree to. It is easy to grant additional rights to the possessor of something, but quite difficult to take away the rights granted by law. In truth, expanding the use right makes this more difficult, not less difficult since currently they can claim that only certain uses are permitted and that they are authorizing additional uses in return for prohibiting others, thereby enabling them to present the consumer with contracts which are not one-sided.
PC software routinely comes with click-wrap or shrink-wrap licenses because there are additional rights which the software can grant the user (permission to make a copy in order to install the software) in order to take away other rights (reverse engineering). If all users were given the right to install any software that they owned, then companies would not have click-wrap or shrink-wrap licenses on the software, thus meaning one less contract in the life of an ordinary user. The obvious example of this are video game consoles whose software does not come with a license because such a license would not be enforceable since playing the video game does not require making an additional fixation of the work. When the consumer has all the rights they need to use something they do not need to enter into a contract, and hence expanding use rights would lead to less contracts in the daily lives of users.
Issues relating to things which are not for resale are already governed by contract since elsewise the doctrine of first sale would allow for resale. Those are currently not a copyright issue and expanding use rights would not change that.
Keith Irwin